Email Marketing
Build trust, revenue and loyal audiences with email marketing
Did you know email marketing can have the biggest impact on ROI compared with other marketing channels? We can help you unlock this unrivalled potential.
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Stand out in a crowded inbox with content your audience actually wants to see
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No one-size-fits-all approach - you get a fully bespoke email marketing strategy
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We work seamlessly with any third-party email service provider - you don’t need a IFP Digital site to work with us
What is email marketing?
Email marketing is more than just sending a sales email to everyone in your database. It’s about creating one-on-one relationships with your audience by creating highly personalised emails that will engage your readers because of how relevant they are.
What makes email marketing different at IFP Digital?
To make the most out of this powerful marketing platform, an email marketing strategy needs to be perfectly in tune with your brand, customer base and business goals, as well as the latest industry trends and technology advancements. And that’s where IFP Digital award-winning email marketing agency becomes your greatest asset.
You’ll find no templates and off-the-shelf tactics here. Our team of experts will start from scratch with your email strategy, using real data to create dynamic email campaigns that generate that all-important revenue.
Our unique approach to email marketing
Working with IFP Digital as your email marketing provider is designed to feel natural, seamless and smooth. Here’s what to expect if you choose to work with our in-house email agency:
We get to know you, your team, your brand and your business objectives
What better way to start a brand new partnership? This is the strong foundation we use to build the most suitable and effective email marketing strategy that works for you.
A full audit of your current email activity comes next
This is where we look for strengths, weaknesses and opportunities for improvement, and all of this feeds into your strategy.
We then work collaboratively with you and your team to implement your brand-new strategy
You’ll get the opportunity to have as much input as you like, and we’ll keep you updated each month on activity, results and performance against objectives.
An email marketing service for everyone
Subscriber growth package
our email marketing and social experts work together to focus entirely on growing your subscriber base with new, loyal customers. We’ll optimise transactional emails, capitalise on social connections and run competitions for your audience.
Start-to-finish campaign management
This package offers comprehensive email marketing services, like strategy development, campaign delivery, content creation, data reporting, and visually appealing email design. clients will have access to tools, A/B testing options and expertise of certified professionals.
Expert consultancy
This service is perfect for when you need an expert on hand to guide you with anything from fine-tuning campaigns to analysing data. We’ll work seamlessly as an extension of your team on whatever you need the most help with.
Re-engagement campaigns
this project package is perfect for those who already have a subscriber base but are experiencing a decline in activity. It aims to reengage inactive subscribers, improve campaign engagement, and increase revenue.
Why we should work together
Creating an effective email marketing strategy takes time and resources. Here are just a few of the benefits of hiring an expert email marketing service:
Stay up to date on industry trends and best practice
Our experts never stop monitoring the email marketing and tech industries, making sure your strategies are always up-to-date and relevant.
Dynamic, tailored campaigns that suit your brand, audience and targets
No cookie-cutter templates and repeated strategies here. Your account director will get to know your brand and audience to make each campaign entirely tailored to your targets.
Analyse email performance and adapt strategies for the best results
We’re constantly reviewing your campaign performance so we can measure, learn and adapt to make the next campaign even better.
A/B testing for proven impact
Never second-guess your success. By running and monitoring two live emails at once, we can make sure only the best-performing email campaigns stay live.
Best-in-class tools at your disposal
Our email marketing team is equipped with only the best and latest tools of the trade, including Liveclicker, giving your campaigns the edge over competitors.
CONTACT
Let’s Work Together
Your Opinion Is Important! Get to us with any questions, issues, or recommendations. We are available to help you as soon as possible and make sure you have an amazing experience.