SEO
If you have a website, you need SEO. Search Engine Optimisation (SEO) is a part marketing, part technical, and part creative way of ensuring your website is as visible as possible for all related search queries on a search engine.
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Rank more prominently in search engine results
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Higher rankings mean more visibility and visits to your eCommerce site
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Strong SEO strategies drive better quality traffic with higher intent
So, what is Search Engine Optimisation (SEO)?
SEO is all about getting your products and services found on Google, and to make sure they are seen by the right people at the right time. There are many techniques used in the practice of SEO when seeking to improve visibility and the quality of traffic on your site, including:
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SEO strategy
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Technical SEO
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SEO content creation
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Digital PR marketing
And that’s not all. Google makes continuous and regular algorithm changes that can break a website overnight, so a good SEO agency will constantly monitor for these changes and be on hand to fix issues as they occur.
What does SEO marketing involve?
An effective organic strategy requires both creative and analytical skill sets. Our team of experts combine a multitude of skills across strategy, tech, content and PR, meaning you get access to a wide scope of expertise.
SEO strategy
A good SEO strategy needs someone who can spend the time getting to know you as a business and where your website stands against competitors within the industry. Our experts take time to understand your past and current organic performance, your customers and your business objectives and work alongside you to create a plan of action that will get you found online.
SEO content
Creating original, helpful and relevant copy is essential in today’s SEO world, with search engines focused on user experience more than ever before. We create engaging content around specific, relevant keywords that bring genuine help to your customers and value to search engines.
SEO tech
It’s difficult to see any meaningful SEO impact without a solid technical foundation. Our technical SEO experts assess your website and remove any roadblocks that may be causing issues. By auditing your crawlability, indexation, site architecture, site speed, URL structures and more, we ensure you have a solid foundation from the get-go.
Digital PR marketing
Our PR team speaks with journalists in your industry to acquire high-quality and authoritative backlinks to your site. From creative campaigns and expert commentary, we help to position your brand as a figure of authority in your industry and grow your brand visibility.
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