Paid Social
Leverage the algorithm and drive fast results with paid social
With more than 71% of people opening a social media app within the first 10 minutes of waking up, it’s more important than ever that a brand has a strong social media presence.
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Enhance your online presence by utilising the unique discovery API on each platform, tapping into the latest eCommerce tools and ensuring every social integration is activated.
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See tangible results as we help you connect with your audience through emotive and relevant content they actually want to see.
What’s expected from #TeamSocial
The Meta agency experts
Our paid social marketing team will disrupt the algorithm of platforms like Facebook, Instagram by using data-driven campaigns to grab attention of consumers you want to reach. As a certified Meta Business partner, we are aware of upcoming trends and can adjust strategies to create opportunities for purchases.
Unlock TikTok potential
TikTok… the upcoming platform that’s made huge waves in the social media world and completely changed the way we interact with content. There’s a place for every brand on this channel and our experts are here to help you find your stride, engage audiences, define your strategy and grow valuable visibility.
Drive interest with Pinterest
We are an agency that combines paid and organic methods to increase revenue. Pinterest, although less well-known in the social media world, is a visually appealing platform that has been around for a while and is transforming the shopping habits of consumers. It provides access to a highly motivated audience.
Create social-first content
Social media is a visual world that thrives on quality content. Our creative studio will help you with everything from product videography to compelling eCommerce imagery and innovative content formats, making your brand stand out on every social feed.
Paid social - the IFP Digital way
Our team of certified paid social specialists have used our platform relationships to develop an effective marketing approach that works in cohesion with our award-winning platform, as well as the other leading VS marketing channels. It’s the combination of data-driven strategies, mobile-first creatives, seamless integrations, social commerce tools, industry insights, platform partnerships and the VS attitude that enables our clients to grow and scale online.
Industry data and insight
We draw rich data directly from social media platforms and layer it with consumer insights and industry trends to create a recipe for paid social success. By harnessing this powerful data alongside offline activity insights and cookie tracking, we can personalise advertising experiences for your customers and drive strong campaign performance.
Thumb-stopping creative design
Social media platforms are fuelled by creative formats, so a strong visual presence is essential. We collaborate with our award-winning design team to bring you mobile-first creative advertising content that follows best-practices and stands out from the algorithm. And with continuous design refreshes and development, your campaigns will stay fresh, relevant and reactive.
Technical setup expertise
The foundation of any advertising starts with a solid tech setup. Your IFP Digital team will ensure you own all social assets within your Business Manager — an essential step to success — while our expert front end developers will complete your tech setup quickly and efficiently to get you live on paid social as fast as possible. And while the social landscape is constantly changing, we keep your assets updated so you always have the right resources in place.
CONTACT
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